Dr. Hila Lifshitz-Assaf works at New York University Stern School of Business and Harvard University Laboratory for Innovation Science.Her research received the prestigious INSPIRE grant from the National Science Foundation. Her work was recognized to have a strong impact on the industry; She received the Industry Studies Association Frank Giarrantani Rising Star award and the Industry Research Institute grant for research on R&D. Professor Lifshitz-Assaf earned a doctorate from Harvard Business School, an MBA from Tel Aviv University, magna cum laude, a BA in Management and an LLB in Law from Tel Aviv University, Israel, both magna cum laude.