Jonathan Bertfield

Jonathan Bertfield is a co-founder and Partner at Spinnaker, Senior Faculty member at Lean Startup Co and an Instructor on General Assembly’s Enterprise team. He has mentored at Google’s Lean Launchpad Accelerator and New York University’s Stern Business School annual Business Plan Competition. He has been leading product teams at large enterprises and startups for over two decades in a career spanning the UK, Israel, Silicon Valley and New York at companies such as Scholastic, Business Insider and Sesame Workshop. His consulting clients include Pearson, US Dept. of Defense, UK Government, Simply Business, Mastercard, Carlson Wagonlit, Merck, Vanguard, Legal Zoom, Marriot, Axa, USAA, K12, Citibank, News Corp, and The Associated Press. He is also a co-author of the upcoming book Case for Change – Demystifying Lean Enterprise Transformation.