Erez Tacher, CEO @ AgileSparks
Yael Rabinovich, Lead Coach & Partner @ AgileSparks
What do Our Customers Really Want?
Liraz Margalit, Digital Psychologist, Topicx
In this talk Liraz Margalit will describe about bringing Big Data to Life to deliver actionable insights into your customers’ psychology Businesses today are swimming in data about their consumers, but despite all this information at our fingertips, we really don’t know what your customers want. That’s because this incredible, rich data tells us plenty about what our customers do, but next to nothing about why they are doing it. Big data is definitely capable of telling a general story, providing broad insight into the user journey, but how do we capture the essence of the story—all the components that give the story life? To truly understand customer behavior, data must be organized in a way that shows a deep understanding of the way people think and behave. It’s not just about blanket personalization. It’s about thinking like a psychologist — or better yet, hiring a psychologist to help you crunch those numbers. Humans are not machines. We are complicated, intelligent and emotion-driven, and companies who rely too heavily on cold numbers in a bid to understand their consumers are cheating themselves by forgetting this. The path from initial brand exposure to checkout is long and usually takes a few touch points for the user to convert. We need to stop talking about conversion rates, and start talking about conversion cycles. A “conversion cycle” can involve many site visits, transitions between mobile and desktop, and even multiple stops between a company’s online and offline stores. Only by adding a behavioral perspective to our understanding of website visitors can we effectively personalize content that matches their state of mind, emotions and personality and bring big data to life
Agile at Tesla, What I learned Working for Elon Musk (Live from Hawaii)
Joe Justice, Authored Scrum Master, Tesla
What kind of Agile is Tesla Agile? Joe Justice will show what Product Owners have become and a day-in-the life of a Scrum Master inside Tesla. Bring questions as Joe hopes to have half of the session be QnA about how Agile in Tesla really works.
When the Firefighters Come Knocking
Ariel Pisetzky, VP IT & Cyber, Taboola
Barak Luzon, R&D team leader, audience extension, Taboola
So, the firefighters are in your data center, literally inside your data center, this is not a drill. There is no electricity, and the pager is more like a DDoS attack on your phone than anything useful. You look at your watch, multiple thoughts running through your head. Why me? Why now? What was the last DR test result? How do you pull the team out and through this catastrophe and survive to talk about it? The answer might surprise you and it is less technical than you thought. This is all about the culture and communication openness, pushing through multiple mistakes and keep going forward. Not looking who to blame, yet looking ahead to find answers. This is our story, our personal fight with the IT “Murphy laws” and how we can all benefit from it.
Rallying Around Business Objectives at Innovid
Yuval Pemper, Chief Engineering Officer, Innovid
Building on the foundations of no code ownership and continuous deployment practices at Innovid, our product and development teams are organized around business objectives. Developers and product managers jointly own a set of business objectives that they rally around. The success and impact of these teams is measured according to how well they’re able to achieve their business objectives.
When agile meets reality — how to succeed with agile told through a comic strip (Live from Denmark)
Luxshan Ratnaravi, Agile Coach, Comic Agile
Mikkel Noe-Nygaard’, UX Specialist, Comic Agile
If we want to really succeed with the agile ways of working, we need to focus on the exact moments where failure happens, so we can learn from them and avoid repeating the mistakes. Through their agile comic strip, Comic Agilé, Luxshan and Mikkel have articulated and visualized how reality takes its unforgiving ax and slashes away on agile’s good intentions and ambitions, leaving the organization bloody, with a rotten smell of superficial agility, frustrated customers and demotivated employees. In this highly entertaining talk, the duo will walk the audience through their most popular comic strips with the craziest misunderstandings and stupidest anti-patterns that happen when agile meets reality, and provide sound advice on how to manage, or even avoid, these tragicomical situations. All through their continuously evolving comic strip.
How Agile Drives Raving Fans @ Gong
Eilon Reshef, Co-Founder and Chief Product Officer, Gong
Gong customers praise its product. In this talk, Eilon covers how the Gong team is leveraging agile practices end-to-end towards high customer satisfaction. Eilon reviews Gong’s agile development methodology, how the team is organized and how software is incepted and rolled out to drive high user impact.
Organizing for Flow – How today’s leading Agile companies are organizing themselves for Business Agility
Inbar Oren, SAFe Chief Product Officer, Fellow and Methodologist, Scaled Agile, Inc.
Agility is becoming more and more pervasive. But as bigger companies seek to become more agile the question of organization arises. In this talk Inbar Oren, will share how companies around the world organized and re-organized around the flow of value to enable them to achieve business results faster, as well as what it meant for their hierarchies.
An Agile transformation starts by transforming leadership
Oded Tamir, Enterprise Agile & DevOps coach, lead coach @ AgileSparks
“No organization can perform at a level higher than the collective effectiveness of its leadership.” (Scaling Leadership – Robert J. Anderson and William A. Adams) Without an actual measurement tool to measure the effectiveness of their leadership, leaders do their best to support and lead Agile transformations. Research indicates that the lack of effective leadership is one of the main reasons why only 16% of the companies that adopt Agile achieve a high level of maturity (level 4 or 5). This lecture will introduce you to LCP (Leadership Circle Profile), a 360-degree assessment tool used by top companies across the globe to measure leadership effectiveness. LCP gives managers the ability to assess their own level of leadership and to translate it into a path for growth and professional improvement that will allow them to better support their company’s Agile transformation.
Made of Agile: Integrators and Project Companies
Sharon Ezra – VP, Digital Transformation & Software Dev. Projects, Malam team
Malam’s Systems Division is one of the largest development centers in Israel that employs over 500 development, testing, systems analysts, product managers, and project managers. It focuses on developing, digital transformation, and integrating enterprise information systems and IoT solutions for organizations based on various technologies. The division’s customers include companies and organizations from all sectors: financial, public, security, services, and industry. Unlike most product companies, the main activity of the division is the development of dedicated software that is completely tailored to a specific customer, usually based on a response to a tender based on a fixed definition of time and budget. Each client requests unique adjustments in how the project is managed and technology and architecture while dealing with budget constraints, lean management, and meeting profitability targets. These are just some of the reasons for the uniqueness of Malam Systems’s agile transformation. The lecture will focus on the challenges of organizational and cultural change, the extensive deployment of 30 development teams simultaneously, and the success stories of the Agile journey in the Malam Systems Division.
Panel discussion: How Agile helps succesful startups grow ?
Gil Pekelman, CEO @ Atera
Maya Nakim, R&D Group Manager @ JFrog
Liat Sokolov, VP Product @ Model9
Avi Sinai, VP R&D @ Perimeter 81
Scrum @ Gillette (Live from Boston)
Ingram David, VP R&D @ Gillette
Procter & Gamble has been in business for more than 180 years, and our Gillette business unit was founded in 1901 in Boston, Massachusetts. This talk tells the story of how we used scaled scrum to develop our GilletteLabs Razor with Exfoliating Bar, how that was different from how we normally develop everything else, and challenges we have faced scaling agile practices since the our first breakthrough project with scaled scrum – the GilletteLabs Razor with Exfoliating Bar.
From team Agility to Business Agility – Playstudios rollout showcase
Oded Maimon, Co-founder, CTO @ PlayStudios
How Playstudios has achieved business Agility by including every activity of the organization, including game studios and business departments. Starting with playAWARDS Studio R&D Teams (product delivery and technical excellence) → Studio’s business departments (business operations) → Company headquarters (portfolio management) → Other game studios in the portfolio Playstudios uses a combination of SAFe (Scaled Agile Framework) and OKR. SAFe for platform and games delivery and a light OKR framework for installing a Lean-Agile mindset in the company’s corporate and the studios’ business departments.
How to build effective teams in the new world (Live from California)
Ashley Faus, Content Strategy Lead, Software Teams, Atlassian
Managing change is all about unleashing the power of teams. Organizations feel a sense of urgency as they come up against competition, a faster innovation cycle, and increasing needs of customers. Teams are solving more complex problems, whilst being increasingly diverse in their make-up, and often globally distributed. This session gives you a foundational understanding of how to manage change and build highly effective teams as you navigate an ever-evolving world.
Planning smart for Scaling up with Advanced Roadmap
Yaki Koren, Agile Coach, Head of engineering practices, AgileSparks
Overview of quarterly planning process and tools, focusing on advanced Jira’s advanced roadmaps
“Destination Enterprise Agility brought to you by Jira Align from Atlassian
Shane Mcguire, Lead for Jira Align Solutions, Atlassian
Connect your strategy to product, program, and portfolio management at scale. Make work visible, unravel dependencies, achieve alignment and unlock customer value. Jira Align makes Enterprise Agility real
Scaling Up with Jira the Right Way
Dana Alpiner, Agile coach & SPC, AgileSparks
When your company starts to grow, and grow fast, you need your tools to support it. In this session, Dana will review best practices and points to consider from her experience with companies that use Jira.
Ask us anything
Ben Fridman, Atlassian tools expert, AgileSparks
Dana Alpiner, Agile coach & SPC, AgileSparks
Atlassian annual event recap and introduction of Israeli Atlassian community
Gal Fatal, Atlassian community leader and Devops manager at NICE, Israel Atlassian community