Erez Tacher, CEO @ AgileSparks

Yael Rabinovich, Lead Coach & Partner @ AgileSparks

Liraz Margalit, Digital Psychologist, Topicx

In this talk Liraz Margalit will describe about bringing Big Data to Life to deliver actionable insights into your customers’ psychology Businesses today are swimming in data about their consumers, but despite all this information at our fingertips, we really don’t know what your customers want. That’s because this incredible, rich data tells us plenty about what our customers do, but next to nothing about why they are doing it. Big data is definitely capable of telling a general story, providing broad insight into the user journey, but how do we capture the essence of the story—all the components that give the story life? To truly understand customer behavior, data must be organized in a way that shows a deep understanding of the way people think and behave. It’s not just about blanket personalization. It’s about thinking like a psychologist — or better yet, hiring a psychologist to help you crunch those numbers. Humans are not machines. We are complicated, intelligent and emotion-driven, and companies who rely too heavily on cold numbers in a bid to understand their consumers are cheating themselves by forgetting this. The path from initial brand exposure to checkout is long and usually takes a few touch points for the user to convert. We need to stop talking about conversion rates, and start talking about conversion cycles. A “conversion cycle” can involve many site visits, transitions between mobile and desktop, and even multiple stops between a company’s online and offline stores. Only by adding a behavioral perspective to our understanding of website visitors can we effectively personalize content that matches their state of mind, emotions and personality and bring big data to life

Joe Justice, Authored Scrum Master, Tesla

What kind of Agile is Tesla Agile? Joe Justice will show what Product Owners have become and a day-in-the life of a Scrum Master inside Tesla. Bring questions as Joe hopes to have half of the session be QnA about how Agile in Tesla really works.

Ariel Pisetzky, VP IT & Cyber, Taboola
Barak Luzon, R&D team leader, audience extension, Taboola

So, the firefighters are in your data center, literally inside your data center, this is not a drill. There is no electricity, and the pager is more like a DDoS attack on your phone than anything useful. You look at your watch, multiple thoughts running through your head. Why me? Why now? What was the last DR test result? How do you pull the team out and through this catastrophe and survive to talk about it? The answer might surprise you and it is less technical than you thought. This is all about the culture and communication openness, pushing through multiple mistakes and keep going forward. Not looking who to blame, yet looking ahead to find answers. This is our story, our personal fight with the IT “Murphy laws” and how we can all benefit from it.

Yuval Pemper, Chief Engineering Officer, Innovid

Building on the foundations of no code ownership and continuous deployment practices at Innovid, our product and development teams are organized around business objectives. Developers and product managers jointly own a set of business objectives that they rally around. The success and impact of these teams is measured according to how well they’re able to achieve their business objectives.

Luxshan Ratnaravi, Agile Coach, Comic Agile

Mikkel Noe-Nygaard’, UX Specialist, Comic Agile

If we want to really succeed with the agile ways of working, we need to focus on the exact moments where failure happens, so we can learn from them and avoid repeating the mistakes. Through their agile comic strip, Comic Agilé, Luxshan and Mikkel have articulated and visualized how reality takes its unforgiving ax and slashes away on agile’s good intentions and ambitions, leaving the organization bloody, with a rotten smell of superficial agility, frustrated customers and demotivated employees. In this highly entertaining talk, the duo will walk the audience through their most popular comic strips with the craziest misunderstandings and stupidest anti-patterns that happen when agile meets reality, and provide sound advice on how to manage, or even avoid, these tragicomical situations. All through their continuously evolving comic strip.

Eilon Reshef, Co-Founder and Chief Product Officer, Gong

Gong customers praise its product. In this talk, Eilon covers how the Gong team is leveraging agile practices end-to-end towards high customer satisfaction. Eilon reviews Gong’s agile development methodology, how the team is organized and how software is incepted and rolled out to drive high user impact.

Inbar Oren, SAFe Chief Product Officer, Fellow and Methodologist, Scaled Agile, Inc.

Agility is becoming more and more pervasive. But as bigger companies seek to become more agile the question of organization arises. In this talk Inbar Oren, will share how companies around the world organized and re-organized around the flow of value to enable them to achieve business results faster, as well as what it meant for their hierarchies.